Higgsfield
Director of Demand Generation
$220K–$320K
San Francisco Bay Area, USA · Hybrid · Director · Full-time · Posted Aug 15, 2026
- Experience
- 6-8 years.
About the job
Leads strategy and hands-on execution of demand generation to create qualified pipeline across enterprise and self-serve motions, while overseeing lifecycle marketing.
What you'll do
- Build and optimize integrated campaigns, ABM programs, and paid acquisition across the funnel.
- Define KPIs and improve attribution, lead routing, scoring, campaign measurement, and ROI with Revenue Operations.
- Align demand generation with Sales, Growth, Product Marketing, and Customer Success; support expansion and customer marketing.
What they ask for
- 6-8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company.
- Proven track record building programs that generate measurable pipeline and revenue.
- Strong understanding of enterprise marketing motions, ABM, and full-funnel demand generation.
- Experience managing paid acquisition, lifecycle marketing, webinars, events, and integrated campaigns.
Nice to have
- Experience with modern marketing and CRM platforms, such as HubSpot, Salesforce, Marketo, 6sense, Clay, Google Ads, or LinkedIn Campaign Manager.
Pay
$220,000 - $320,000 USD base salary
Tools
HubSpot, Salesforce, Marketo, 6sense, Clay, Google Ads, LinkedIn Campaign Manager
AI focus
The role supports demand generation for an AI company building AI-powered video creation and creative tools; no specific AI development work is stated.
Model-written summary · the original posting is authoritative