Hims & Hers
Paid Media Influencer Analyst
$75K–$90K
US - Remote · Remote · Full-time · Posted Oct 22, 2026
About the job
Runs influencer-driven paid social ads across Meta and TikTok, managing creator content from sourcing and launch through performance optimization and reporting.
What you'll do
- Source and vet creators, and guide briefs and edits for conversion-focused ads.
- Launch and optimize Meta Partnership Ads and TikTok Spark Ads, including budgets, audiences, and creative refreshes.
- Measure and report performance, build creator tracking processes, and share learnings with influencer partners.
What they ask for
- Experience guiding influencer content creation and editing toward paid conversion outcomes.
- Hands-on experience with Meta Partnership Ads/branded content tools, including allowlisting permissions and troubleshooting.
- Hands-on experience running TikTok Spark Ads using creator organic posts.
- Experience in ecommerce or direct-to-consumer paid social, including budget management, performance measurement, and optimization.
Nice to have
- Experience in telehealth, healthcare, wellness, or another regulated advertising category.
- Familiarity with influencer platforms such as Grin, Aspire, or CreatorIQ; basic video editing or experience scaling UGC is also noted.
Pay
$75K – $90K (currency and whether base salary or total pay not specified)
Tools
Meta Partnership Ads, TikTok Spark Ads, Grin, Aspire, CreatorIQ, CapCut, Premiere
Model-written summary · the original posting is authoritative