Hims & Hers
Sr. Manager, Creative Strategy, Hers
$140K–$165K
Los Angeles, California · Hybrid · Manager · Full-time · Posted Aug 26, 2026
- Experience
- 5+ years in creative strategy, content strategy, or performance creative; includes experience leading teams and building creative functions.
About the job
Leads creative strategy for Hers performance marketing, using customer insights and performance data to develop, test, and scale brand-aligned campaigns.
What you'll do
- Develop creative hypotheses, concepts, scripts, and production briefs grounded in customer insight and performance data.
- Lead a multidisciplinary creative pod and partner with Growth, Media, Analytics, Product, Clinical, Legal, and Brand teams to improve and validate creative.
- Review performance, share learnings, and build repeatable creative frameworks across products, audiences, and markets.
What they ask for
- Strong portfolio of paid-social performance creative, including the work, results, and customer insight behind it.
- Deep expertise creating for Meta, TikTok, YouTube, and other performance channels.
- Strong data fluency and ability to identify actionable patterns in advertising performance.
- Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product.
Nice to have
- Experience in telehealth, healthcare, weight loss, or another regulated or sensitive category.
- Experience building in-house creative teams, localizing creative internationally, or using UGC and creator-driven production.
Pay
$140K – $165K (base salary)
Tools
Meta, YouTube, TikTok
Model-written summary · the original posting is authoritative