Hinge Health
Product Marketing Manager, New Verticals
$136K–$204K
San Francisco-HQ · Hybrid · Manager · Full-time · Posted Sep 28, 2026
About the job
Own go-to-market strategy and execution for new healthcare product expansions, supporting health-plan approvals and driving client readiness and adoption.
What you'll do
- Develop positioning, messaging, launch plans, presentation materials, FAQs, and objection-handling resources.
- Lead partner and client enablement and coordinate launch communications with Health Services, Client Success, Product, and Clinical teams.
- Measure adoption, use feedback and performance data to improve execution, and report progress, risks, and decisions.
What they ask for
- Independently own product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes.
- Create clear messaging and presentation materials and deliver live enablement for business or client-facing teams.
- Lead cross-functional work from planning through execution, influence without direct authority, and improve work through feedback.
Nice to have
- Product marketing in healthcare, digital health, or another complex, evidence-based category.
- Experience with benefit managers, health plans, healthcare services teams, or enabling sales, client success, or partnership teams.
Pay
$136K – $204K (base salary)
AI focus
The company describes its care model as AI-powered, but the role description does not specify AI work for this position.
Model-written summary · the original posting is authoritative