Hive Financial Systems
Marketing Manager
Atlanta, Georgia +1 · Manager · Full-time · Posted Sep 23, 2026
- Location
- Atlanta, Georgia
Atlanta, Georgia, United States - Experience
- 3–5 years of digital marketing experience, including at least 2 years managing PPC campaigns hands-on.
- Education
- Bachelor's degree in marketing, business, or a related field, or equivalent experience.
About the job
Own paid acquisition and customer marketing for consumer lending portfolios, managing campaigns and lifecycle marketing while connecting performance to funded loans and credit outcomes.
What you'll do
- Plan, run, and optimize PPC and paid social campaigns, budgets, tracking, and A/B tests.
- Manage email and SMS lifecycle campaigns and report on performance to leadership.
- Use AI tools for campaign work and monitor brand visibility in AI-generated search answers; coordinate campaigns with Compliance.
What they ask for
- 3–5 years of digital marketing experience, including at least 2 years managing PPC campaigns hands-on.
- Proven paid search results with measurable cost-per-acquisition and ROAS outcomes.
- Working knowledge of Google Ads, GA4, and conversion tracking; hands-on use of LLMs in a marketing workflow.
- Experience with email and SMS marketing platforms and lifecycle campaigns; able to report in Excel or a BI tool.
Nice to have
- Experience in consumer lending, fintech, or regulated financial services.
- Experience with AI search optimization (AEO/GEO), custom prompts, AI agents, or marketing automations.
Tools
Google Ads, Microsoft Ads, GA4, Brevo, SlickText, Marketo, Claude, ChatGPT
AI focus
Use LLMs to generate and test ad copy, draft content, analyze campaign data, and build reusable prompts and workflows; monitor brand visibility in AI-generated search answers and improve content and SEO strategy. AI-assisted content requires Compliance review.
Model-written summary · the original posting is authoritative