Hiya
Senior Web Marketing Manager
$124K–$175K
Seattle, US · Hybrid · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 5–7 years; ideally in B2B SaaS.
About the job
Leads Hiya’s website strategy and optimization to improve discoverability, conversion, and qualified sales pipeline across global markets.
What you'll do
- Own the website roadmap, growth KPIs, content audit, and conversion-rate optimization program, including experimentation and personalization.
- Translate campaign strategy into landing pages and web experiences; lead SEO/GEO, localization, analytics, and attribution efforts.
- Partner with GTM Engineering, Demand Gen, PMM, Product, Design, and agencies on website priorities and delivery.
What they ask for
- 5–7 years in website marketing, digital/growth marketing, or web conversion management; ideally in B2B SaaS.
- Track record running CRO and A/B testing programs tied to conversion and pipeline.
- Hands-on experience with a modern martech stack, including a CMS (Sanity or comparable), Google Analytics 4, Google Tag Manager, Google Search Console, Amplitude, and HubSpot.
- In-depth SEO/SEM knowledge, technical SEO and performance optimization experience, analytics and attribution fluency, and working proficiency with HTML, CSS, and JavaScript.
Nice to have
- Experience with localization tools and multi-language, multi-region web properties.
- Strong web design and UX sensibility across mobile and desktop.
Pay
$123.5K – $175K USD base salary
Tools
Sanity, Google Analytics 4, Google Tag Manager, Google Search Console, Amplitude, HubSpot, HTML, CSS
AI focus
Shape website discoverability and buyer experiences for AI answer engines; own GEO/AEO strategy and AI visibility monitoring, and incorporate AI into workflows.
Model-written summary · the original posting is authoritative