HP
Customer Lifecycle Manager
$83K–$128K
Vancouver, Washington, United States of America · Manager · Full-time · Posted Sep 30, 2026
- Experience
- 3-7 years in lifecycle marketing, CRM, customer engagement, retention, campaign management, digital marketing, customer experience, or a related area.
- Education
- Bachelor’s degree in marketing, communications, business, customer experience, or a related field, or equivalent practical experience.
About the job
Develops and executes customer lifecycle programs and digital campaigns to improve subscriber experience, retention, and value.
What you'll do
- Plan and manage customer communications and campaigns across digital channels, from development through launch and optimization.
- Develop lifecycle audience and segmentation approaches, and coordinate with cross-functional partners.
- Monitor campaign performance and customer feedback, run tests, and recommend improvements.
What they ask for
- Bachelor’s degree in a related field, or equivalent practical experience.
- Experience supporting or executing customer communications across digital channels.
- Strong program and project management skills, written communication, attention to detail, and ability to interpret performance data.
Nice to have
- Experience in a subscription, e-commerce, technology, consumer services, or similarly data-driven environment.
- Familiarity with marketing automation, CRM, campaign management, or customer engagement platforms; Salesforce Marketing Cloud is preferred.
Pay
$83,000 to $127,800 USD annually (base salary)
Tools
Salesforce Marketing Cloud
AI focus
The role supports customer lifecycle programs and service offerings in a business that includes emerging AI-powered solutions; no specific AI work is described.
Model-written summary · the original posting is authoritative