HP
Principal Marketing Lead – Global Public Sector & Defense
$131K–$205K
Spring, Texas, United States of America · Principal · Full-time · Posted Sep 4, 2026
- Experience
- 8–12+ years; the posting does not state alternatives.
About the job
Leads global public sector and defence marketing strategy and execution to grow engagement, demand, and sales pipeline across priority markets.
What you'll do
- Set global marketing priorities and coordinate regional go-to-market plans, campaigns, launches, and sales enablement.
- Develop defence marketing programs, strategic-account ABM, thought leadership, and event engagement across priority markets.
- Manage cross-functional stakeholders, agencies, vendors, budgets, campaign performance, and pipeline reporting.
What they ask for
- 8–12+ years of B2B technology, public sector, government, or defence marketing experience.
- Proven experience leading global or cross-regional marketing programs.
- Strong experience in go-to-market strategy, integrated campaigns, demand generation, events, ABM, and sales enablement.
- Experience managing agencies, vendors, budgets, procurement, and marketing operations.
Nice to have
- Experience marketing to Defence, Aerospace, National Security, Government, or Education organizations.
- Familiarity with defence procurement across Europe and Asia-Pacific, or experience with multinational, partner, alliance, or channel marketing.
Pay
$130,700 to $205,200 USD annually (base salary); additional bonus and/or equity opportunities are mentioned without amounts.
Tools
secure AI, edge computing, cybersecurity, hybrid work, collaboration
AI focus
Develop thought leadership and marketing programs around secure AI for public sector and defence audiences.
Model-written summary · the original posting is authoritative