HP
Senior Retail Marketing Strategist
$131K–$205K
Vancouver, Washington, United States of America +1 · Senior · Full-time · Posted Aug 28, 2026
- Location
- Vancouver, Washington, United States of America
Sant Cugat del Valles, Barcelona, Spain - Experience
- 12+ years of marketing experience, with focus on retail, packaging, or shopper marketing.
About the job
Defines global retail, packaging, and shopper experience strategy for HP’s print portfolio, turning consumer insights and product strategy into guidance that improves clarity, differentiation, and conversion.
What you'll do
- Set global packaging strategy and messaging frameworks for hardware, supplies, and services.
- Develop retail and etail strategy, playbooks, and guidance for shopper journeys and purchase experiences.
- Use research, retail data, and market feedback to improve packaging and conversion strategies.
What they ask for
- 12+ years of marketing experience, focused on retail, packaging, or shopper marketing.
- Strong background in consumer goods and retail execution.
- Experience translating product and portfolio strategy into customer-facing communication frameworks.
- Deep understanding of shopper behavior across physical retail, eTail, and unassisted purchase journeys.
Pay
$130,700 to $205,200 USD annually (base salary)
AI focus
Establishes packaging standards for communicating AI-enabled features; no other AI work is specified.
Model-written summary · the original posting is authoritative