ibotta
Senior Manager, Lifecycle Marketing
$120K–$140K
Hybrid - Denver · Hybrid · Manager · Full-time · Posted Oct 13, 2026
- Experience
- 7–10 years of consumer marketing experience, with at least 4 years focused on lifecycle, CRM, or retention marketing; 2+ years managing and developing a team.
- Education
- Bachelor's degree in Marketing, Business, or related field.
- Visa sponsorship
- Applicants must be currently authorized to work in the United States on a full-time basis.
About the job
Leads Ibotta’s lifecycle marketing strategy and team, creating personalized customer journeys and rewards programs that increase Saver activation, redemption, retention, and reactivation.
What you'll do
- Own and optimize end-to-end lifecycle journeys across onboarding, engagement, retention, and win-back.
- Lead bonus, rewards, and tentpole programming, including budget planning and coordination across channels and teams.
- Set lifecycle metrics and experimentation practices, partner cross-functionally on tools and launches, and coach a team of marketers.
What they ask for
- 7–10 years of consumer marketing experience, including at least 4 years in lifecycle, CRM, or retention marketing.
- 2+ years managing and developing a team of marketers.
- Demonstrated success scaling lifecycle programs; experience managing incentive, bonus, loyalty, or rewards programs and budgets.
- Hands-on expertise with Braze or a similar customer engagement platform; Bachelor’s degree in Marketing, Business, or a related field.
Nice to have
- Comfort with Looker or similar BI tools.
- Background in D2C, consumer apps, marketplaces, or loyalty/rewards products.
Pay
$120,000 - 140,000 USD base salary
Tools
Braze, Iterable, Salesforce Marketing Cloud, Looker
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