Intuit
Director, Product Marketing & Research — Personal Finance & Money
$268K–$364K
Oakland, California · Director · Full-time · Posted Sep 17, 2026
- Experience
- 15+ years of product marketing experience; 8–10 years of people leadership managing managers and building teams.
About the job
Leads product marketing and research strategy, teams, and go-to-market execution for Credit Karma’s Personal Finance and Money products.
What you'll do
- Lead, hire, and develop a 20+ person organization across product marketing and research.
- Set go-to-market strategy and own segmentation, positioning, messaging, and launch plans.
- Integrate research into product and executive decisions, align cross-functional leaders, and drive acquisition, adoption, and retention outcomes.
What they ask for
- 15+ years of product marketing experience in consumer technology.
- 8–10 years of people leadership managing managers and building teams.
- Track record of building a product marketing function from the ground up.
- Expertise in product marketing fundamentals, executive influence, and strategic and analytical work.
Nice to have
- Fintech and B2C experience are strongly preferred.
- Direct oversight of a research function is a plus.
Pay
USD $268,500 - $363,500 base salary
Model-written summary · the original posting is authoritative