Group Manager, Performance Marketing - Credit Karma

What you'll do

• Own paid-channel strategy, investment allocation, testing, and performance reporting; manage a multi-million-dollar media budget.
• Lead and mentor 6–9 channel managers and present performance updates and investment opportunities to the CFO and senior leadership.
• Partner across Product, Analytics, Finance, Brand, and other teams on measurement, go-to-market planning, funnel performance, and budget decisions.

What they ask for

• 10+ years of growth or performance marketing experience, including at least 3 years in people management.
• Deep expertise in paid acquisition channels, including SEM, Paid Social, OLV, Programmatic, App Display, and Native.
• Track record scaling paid programs to meet revenue targets; experience managing multi-million-dollar media budgets.
• Strong analytical, communication, and cross-functional leadership skills; experience with Media Mix Modeling measurement.

Nice to have

• Experience in fintech, consumer tech, or DTC products; familiarity with incrementality testing methodologies.
• Hands-on experience with paid platforms such as Google Ads, Meta Ads Manager, DV360, or The Trade Desk; MBA or equivalent analytical degree.

Pay

Oakland: USD 213,500 - 289,000 base salary; San Diego, CA: USD 215,500- USD 291,500 base salary

Tools

SEM, Paid Social, OLV, Programmatic, App Display, Native, Google Ads, Meta Ads Manager

AI focus

Encourage adoption of AI to enable media buying, optimizations, performance analysis, and data democratization.