Intuit
Principal, Brand Marketing Manager - Mid Market
$205K–$278K
Mountain View, California +1 · Principal · Full-time · Posted Oct 27, 2026
- Location
- Mountain View, California
San Diego, California - Experience
- 8+ years of brand or integrated marketing experience; ideally in B2B SaaS, fintech, HCM/HR tech, or an adjacent category.
About the job
Leads mid-market brand strategy and integrated campaigns for Intuit Services, either Workforce Solutions or Money, connecting brand investment to measurable outcomes and cross-product growth.
What you'll do
- Plan and execute integrated brand campaigns, including investment sizing, audience segmentation, and quarterly measurement.
- Connect business narratives to the broader mid-market customer journey and coordinate campaigns with product launches and funnel goals.
- Align with cross-functional partners and senior leaders on brand investment, strategy, and results.
What they ask for
- Demonstrated success building a brand investment case using brand-health data, media plans, and ROI/MMM frameworks.
- Experience marketing to mid-market business buyers in payments/financial services, HCM/payroll, adjacent SaaS, or related categories.
- Track record running multi-channel campaigns tied to measurable awareness, consideration, and credibility outcomes.
- Strong cross-functional collaboration with acquisition/media, product marketing, PR/analyst relations, sales, and finance.
Nice to have
- Familiarity with the Intuit ecosystem or relevant competitive landscape.
- Experience in a complex GTM model or building a category challenger brand repositioning up-market.
Pay
USD 205,000 - 277,500 base salary
Tools
QuickBooks, G2, PayPal, Block/Square, Chime, Bill.com, Brex, Ramp
Model-written summary · the original posting is authoritative