Intuit
Principal Marketing Manager, Lifecycle Marketing
$191K–$278K
Mountain View, California +3 · Principal · Full-time · Posted Oct 6, 2026
- Location
- Mountain View, California
San Francisco, California
San Diego, California
Atlanta, Georgia - Experience
- 10+ years; no alternatives stated.
About the job
Leads end-to-end lifecycle marketing for QuickBooks Capital, using data, experiments, and AI-driven experiences to grow product adoption, use, revenue, and portfolio health.
What you'll do
- Own Capital customer journeys across application, funding, onboarding, upgrades, repeat draws, retention, and active use.
- Develop and optimize personalized, AI-driven campaigns and in-product experiences; build a testing roadmap and measure incremental impact.
- Partner with Product, Risk, Servicing, and Data Science to align marketing with underwriting, pricing, and portfolio goals.
What they ask for
- 10+ years of lifecycle marketing, product marketing, and go-to-market experience in SaaS, Fintech, Financial Services, or platform businesses.
- Track record independently owning a revenue-linked marketing program, such as lending, credit, or similar recurring/attach-driven products.
- Hands-on experience with email, in-product messaging, and at least one additional owned channel (push, SMS, or similar).
- Ability to translate business and risk constraints into compliant marketing plans; quantitative fluency and cross-functional influence.
Pay
USD 205,000 - 277,500 base salary (Mountain View); USD 191,000- 258,500 base salary (San Diego, CA); USD 205,000- 277,500 base salary (San Francisco Howard Street, CA)
Tools
QuickBooks Capital, email, in-product messaging, push, SMS
AI focus
Uses data and AI models, including next-best-action models, to personalize customer messages and in-product experiences; applies new AI capabilities to improve adoption and conversion.
Model-written summary · the original posting is authoritative