Intuit
Principal Marketing Manager, Paid Social
$191K–$278K
Charlotte, North Carolina +3 · Principal · Full-time · Posted Sep 27, 2026
- Location
- Charlotte, North Carolina
San Diego, California
Oakland, California
Mountain View, California - Experience
- 8+ years of performance marketing or paid social experience.
- Education
- Bachelor's Degree
About the job
Leads Credit Karma’s paid social strategy, measurement, testing, and performance across the funnel, with emphasis on upper-funnel initiatives and business impact.
What you'll do
- Set and execute full-funnel paid social strategy, coordinating with internal teams, agencies, and platform owners.
- Improve measurement and testing, including attribution, conversion tracking, incrementality, and brand-lift studies.
- Analyze and present performance insights, optimize campaigns, and adopt AI-assisted planning, measurement, and reporting workflows.
What they ask for
- 8+ years of performance marketing or paid social experience, including ownership of brand and/or upper-funnel paid social strategy.
- Deep fluency across Meta, TikTok, Snapchat, Reddit, and Pinterest, with tactical excellence in 2+ major platforms; experience scaling multi-platform, full-funnel campaigns.
- Hands-on experience with CAPI (Conversions API) and probabilistic attribution; fluency in SKAN and ATT privacy policies.
- Proficiency with AI tools and advanced Excel/Google Sheets; Bachelor’s Degree.
Nice to have
- Proficiency with SQL/BigQuery/ Looker.
- Experience working with influencers.
Pay
USD 205,000- $277,500 base salary (Mountain View, CA); USD 205,000- $277,500 base salary (Oakland, CA); USD 191,000- $258,500 base salary (San Diego, CA)
Tools
Meta, TikTok, Snapchat, Reddit, Pinterest, CAPI (Conversions API), SKAN, ATT
AI focus
Adopt and drive AI-assisted tools and workflows across paid social planning, measurement, and reporting to increase team efficiency.
Model-written summary · the original posting is authoritative