Intuit
Principal, Mid-Market Content Strategy
$205K–$278K
Mountain View, California · Principal · Full-time · Posted Aug 26, 2026
- Experience
- 10+ years.
About the job
Owns Intuit’s end-to-end content strategy for mid-market buyers, shaping buyer-focused content across the customer journey and marketing, web, field, and sales channels.
What you'll do
- Define mid-market personas, content architecture, messaging, and a prioritized content roadmap across journey stages and formats.
- Partner with marketing and product teams to distribute content and translate product capabilities into buyer-focused stories.
- Measure content engagement and pipeline influence; build standards, reuse models, and AI capabilities to scale content operations.
What they ask for
- 10+ years in B2B content strategy, content marketing, or integrated marketing, with significant experience serving mid-market or enterprise buyers in SaaS or fintech.
- Demonstrated mastery of persona- and journey-based content design grounded in buyer pain points and jobs-to-be-done.
- Portfolio spanning full-funnel content, including thought leadership, web journeys, events, nurture, and sales enablement.
- Experience setting strategy as a principal-level individual contributor, influencing without authority, and maintaining high editorial quality.
Nice to have
- Familiarity with SEO/AEO, AI-powered content operations, and CMS/martech workflows.
Pay
Mountain View $205,000 - $277,500 USD base salary
Tools
SEO/AEO, CMS/martech
AI focus
Develop AI capabilities for scalable, quality content operations.
Model-written summary · the original posting is authoritative