Drimva

Intuit

Staff Data Scientist, CRM & Lifecycle Marketing

$194K–$262K

Mountain View, California +2 · Staff · Full-time · Posted Oct 28, 2026

Location
Mountain View, California
San Francisco, California
San Diego, California
Experience
8+ years in data science and analytics; experience across CRM, lifecycle marketing, growth, retention, or equivalent.
Education
BS or MS in a stated quantitative or technical field; advanced degree preferred.

About the job

Leads data science strategy and measurement for TurboTax CRM and lifecycle marketing, shaping customer journeys, experimentation, AI use cases, and data products to improve engagement, retention, and customer value.

What you'll do

  • Define lifecycle marketing metrics, analytical frameworks, and learning plans that guide CRM strategy and resource decisions.
  • Design experiments and apply causal inference to measure campaign and journey impact and inform business decisions.
  • Build scalable data products, analytics tools, and evaluated AI or agentic systems for marketing teams.

What they ask for

  • Deep expertise in causal inference, customer segmentation, journey analytics, and experimentation design.
  • Experience building and owning predictive models and reusable data products or frameworks adopted by broader teams.
  • Fluency in SQL and Python or R, plus experience partnering with engineering on pipelines, instrumentation, and production data products.
  • BS or MS in Statistics, Mathematics, Operations Research, Computer Science, Engineering, Econometrics, or a related field.

Nice to have

  • Consumer subscription, fintech, or large-scale owned-channel marketing experience.
  • Hands-on CRM platform experience (e.g., Braze), owned-channel measurement, or journey-level measurement.

Pay

Mountain View: $194,000 - $262,500 USD base salary

Tools

SQL, Python, R, Braze

AI focus

Identify and prioritize AI use cases for CRM, evaluate non-deterministic systems, build GenAI-powered tools, and automate recurring analytics into monitored agentic systems.

Model-written summary · the original posting is authoritative

First seen Oct 29, 2026 · Last verified Nov 5, 2026 (UTC)