Intuit
Staff, Product Marketing — Accountant Go-to-Market
$169K–$229K
Mountain View, California +3 · Staff · Full-time · Posted Sep 28, 2026
- Location
- Mountain View, California
San Diego, California
New York, New York
Atlanta, Georgia - Experience
- 5-8+ years in marketing or product marketing, including some go-to-market experience.
- Education
- BA/BS or equivalent work experience; MBA a plus.
About the job
Develop and execute go-to-market strategy, positioning, and messaging for a defined segment, product, or workstream in Intuit’s accountant business.
What you'll do
- Contribute to the strategy package by defining ICP and segmentation, tracking market and competitive developments, and developing positioning and messaging.
- Build accountant-facing narratives and coordinate campaigns, events, and content across marketing and sales channels.
- Use customer, competitive, and performance insights to inform recommendations, measure results, and course-correct.
What they ask for
- 5-8+ years in marketing or product marketing, including some go-to-market experience.
- Demonstrated ability to execute a GTM plan against an established strategy and translate market, product, and customer insight into shipped positioning and messaging.
- Demonstrated fluency using AI in marketing work to improve output quality and speed.
- Strong communication, cross-functional influence, and data-based decision-making skills.
Nice to have
- Familiarity with accounting or tax software, B2B SaaS, ERP or financial management, or the accountant and partner channel.
- MBA.
Pay
USD 169,000 - USD 229,000 base salary
AI focus
Use AI to speed up research, competitive synthesis, and first drafts of positioning and messaging; apply AI to improve the quality and speed of marketing output.
Model-written summary · the original posting is authoritative