Ivalua
Customer Marketing Manager
Montréal, Quebec - Canada +1 · Manager · Full-time · Posted Aug 11, 2026
- Location
- Montréal, Quebec - Canada
Pittsburgh, Pennsylvania, United States - Experience
- 5+ years’ experience owning marketing strategy in a post-sales context.
- Education
- Preferred Bachelor’s Degree in Business Administration, Marketing, or related fields a plus, or equivalent experience with proven marketing skills.
About the job
Leads AMER customer marketing programs to increase adoption, loyalty, upsells, cross-sells, and customer advocacy.
What you'll do
- Plan and execute customer lifecycle, adoption, re-engagement, upsell, and cross-sell campaigns and programs.
- Develop customer events and promote customer success through marketing and sales channels.
- Track and report marketing ROI, use customer insights and health dashboards, and collaborate with Customer Success, Sales, Field Marketing, and Product Marketing.
What they ask for
- 5+ years’ experience owning marketing strategy in a post-sales context, such as field, customer, or digital marketing.
- Proven success planning and executing campaigns and programs that drive upsells among existing customers.
- Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads.
- English is required.
Nice to have
- Enterprise software industry experience; procurement or supply chain solutions are a plus.
- Bachelor’s Degree in Business Administration, Marketing, or related fields is a plus, or equivalent experience with proven marketing skills.
Tools
Hubspot, Eloqua, Marketo, DemandBase, LinkedIn Ads
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