Ivalua
Customer Marketing Manager
$70K–$110K
Pittsburgh, PA - US +2 · Manager · Full-time · Posted Aug 11, 2026
- Location
- Pittsburgh, PA - US
Montréal, Quebec - Canada
Pittsburgh, Pennsylvania, United States - Experience
- 5+ years’ experience owning marketing strategy in a post-sales context.
- Education
- Bachelor’s Degree in Business Administration, Marketing, or related fields a plus, or equivalent experience with proven marketing skills.
About the job
Develops and leads AMER customer marketing programs to increase product adoption and loyalty, generate upsell and cross-sell opportunities, and strengthen customer advocacy and retention.
What you'll do
- Plan and deliver customer adoption, cross-sell, upsell, lifecycle, re-engagement, and customer reference programs.
- Develop customer events and promote customer success through marketing and sales channels, content, and events.
- Coordinate with Customer Success, Field Marketing, Sales, and Product Marketing; track and report initiative ROI and use customer health dashboards to target at-risk customers.
What they ask for
- 5+ years’ experience owning marketing strategy in a post-sales context, such as field marketing, customer marketing, or digital marketing.
- Proven success planning and executing campaigns and programs that drive upsells within an existing customer base.
- Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads.
- Ability to work with Account Executives, Customer Success Managers, and business stakeholders; analyze data and manage projects strategically and with attention to detail.
Nice to have
- Enterprise software industry experience; procurement or supply chain solutions experience is a plus.
- Bachelor’s Degree in Business Administration, Marketing, or related fields a plus, or equivalent experience with proven marketing skills.
Pay
USD 70,000–USD 110,000 base salary
Tools
Hubspot, Eloqua, Marketo, DemandBase, LinkedIn Ads
Model-written summary · the original posting is authoritative