Ivalua
Responsable marketing client
Montréal, Quebec - Canada +1 · Full-time · Posted Aug 11, 2026
- Location
- Montréal, Quebec - Canada
Pittsburgh, Pennsylvania, United States - Experience
- More than 5 years.
- Education
- A bachelor’s degree in Business Administration, Marketing, or a related field is a plus, or equivalent experience with proven marketing skills.
About the job
Leads multichannel customer marketing in the AMER region to increase customer adoption and loyalty, generate expansion opportunities, and demonstrate marketing ROI.
What you'll do
- Plan and deliver customer adoption, cross-sell, upsell, lifecycle, nurturing, and re-engagement programs.
- Promote customer success through marketing and sales channels, events, videos, social media, public relations, and referral programs.
- Build reporting to measure initiative ROI and use customer health dashboards to identify at-risk customers for targeted campaigns.
What they ask for
- More than 5 years of experience managing post-sale marketing strategy, such as field, customer, or digital marketing.
- Proven success planning and executing campaigns and programs that generate upsells within an existing customer base.
- Proficiency with marketing automation tools such as HubSpot/Eloqua/Marketo and DemandBase/LinkedIn Ads.
- English is required.
Nice to have
- Enterprise software experience, especially procurement or supply chain solutions.
- Bachelor’s degree in Business Administration, Marketing, or a related field is a plus; equivalent experience with proven marketing skills is also stated.
Tools
HubSpot, Eloqua, Marketo, DemandBase, LinkedIn Ads
Model-written summary · the original posting is authoritative