JPMorgan Chase
Lead Business Systems Analyst - Marketing Data and Analytics
Wilmington, DE +1 · Full-time · Posted Oct 2, 2026
- Location
- Wilmington, DE
Columbus, OH - Education
- Bachelor’s degree in Data Science, Statistics, Information Systems, or a related field.
About the job
Designs and delivers data-driven audience and targeting solutions for digital marketing, translating business goals into requirements and improving campaign execution, measurement, and operational controls.
What you'll do
- Design audience and data management approaches and develop data-quality monitoring and operational reporting.
- Analyze targeting and campaign performance inputs, and standardize audience documentation and testing.
- Manage data initiatives end to end and partner with Product and Technology on platform enhancements; identify responsible AI opportunities with human oversight and controls.
What they ask for
- Bachelor’s degree in Data Science, Statistics, Information Systems, or a related field.
- Experience in data analytics and/or customer segmentation.
- Proficiency with SQL and common analytics and reporting tools (for example: Python, Excel, Tableau, Adobe).
- Ability to translate business requirements into technical specifications; strong understanding of digital marketing measurement and test-and-learn optimization.
Nice to have
- Experience in marketing operations and/or marketing technology, including exposure to AI-enabled targeting or decisioning.
- Experience with agile delivery, project management tools, customer data platforms, or marketing automation tools.
Tools
SQL, Python, Excel, Tableau, Adobe, Jira, Confluence, Microsoft Project
AI focus
Identify responsible AI opportunities in marketing execution and support human-in-the-loop models with controls, explainability expectations, and measurable outcomes.
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