JPMorgan Chase
Lead Business Systems Analyst - Marketing Data and Analytics - Sr. Associate
Wilmington, DE +1 · Senior · Full-time · Posted Aug 28, 2026
- Location
- Wilmington, DE
Columbus, OH - Education
- Bachelor’s degree in Data Science, Statistics, Information Systems, or a related field.
About the job
Leads the design and delivery of data-driven audience and targeting solutions for digital marketing, translating business goals into requirements and improving campaign execution and measurement.
What you'll do
- Design audience and data management approaches and standardize outputs, documentation, and testing.
- Develop data quality monitoring and automated reporting; analyze targeting and campaign performance inputs.
- Manage data initiatives end to end and partner with Product and Technology on platform enhancements, including responsible AI use and controls.
What they ask for
- Bachelor’s degree in Data Science, Statistics, Information Systems, or a related field.
- Experience in data analytics and/or customer segmentation, connecting analytical outputs to campaign execution outcomes.
- Proficiency with SQL and common analytics and reporting tools; the posting names Python, Excel, Tableau, and Adobe as examples.
- Ability to translate business requirements into technical specifications; understanding of digital marketing measurement and test-and-learn optimization.
Nice to have
- Experience in marketing operations or marketing technology, including exposure to AI-enabled targeting or decisioning.
- Experience with agile delivery, customer data platforms, or marketing automation tools.
Tools
SQL, Python, Excel, Tableau, Adobe, Jira, Confluence, Microsoft Project
AI focus
Identify responsible AI opportunities in marketing execution and support human-in-the-loop models with controls, explainability expectations, and measurable outcomes.
Model-written summary · the original posting is authoritative