JPMorgan Chase
Marketing Strategy Lead
Plano, TX +1 · Full-time · Posted Sep 23, 2026
- Location
- Plano, TX
Columbus, OH - Experience
- 5+ years of experience in marketing strategy or execution.
- Education
- Bachelor’s degree from an accredited institution; a master’s degree/MBA in Marketing from an accredited institution is preferred.
About the job
Leads marketing strategy for Home Lending to grow market share and customer engagement through insight-led offers, campaigns, partnerships, and initiatives across the homebuying journey.
What you'll do
- Analyze market, competitor, and customer insights to identify growth opportunities.
- Design and launch offers, campaigns, and partnerships using test-and-learn methods and considering returns, execution constraints, and risk controls.
- Lead cross-channel strategic initiatives, partner on customer research, and share market insights with the Marketing organization.
What they ask for
- 5+ years of experience in marketing strategy or execution.
- Strategic and analytical thinking, including opportunity assessment, structured problem solving, prioritization, hypothesis testing, and execution planning.
- Ability to execute cross-functionally in a matrixed environment and communicate complex topics to senior leadership.
- Advanced MS Excel and PowerPoint skills; bachelor’s degree from an accredited institution.
Nice to have
- Experience with multichannel marketing campaigns and modern marketing stacks, including web, mobile apps, CRM, CDP, and marketing automation.
- AI tools and platforms, including large language models (LLMs); Home Lending industry knowledge; or a master’s degree/MBA in Marketing.
Tools
MS Excel, PowerPoint, web, mobile apps, CRM, CDP, marketing automation, large language models (LLMs)
AI focus
Preferred: use AI tools and platforms, including large language models (LLMs), to accelerate business outcomes and efficiency while following risk, controls, and data-use guidelines.
Model-written summary · the original posting is authoritative