JPMorgan Chase
Marketing Strategy - Senior Associate
Plano, TX +1 · Senior · Full-time · Posted Aug 5, 2026
- Location
- Plano, TX
Columbus, OH - Experience
- 3+ years in marketing strategy or execution.
- Education
- Bachelor’s degree from an accredited institution; preferred: master’s degree/MBA in Marketing from an accredited institution.
About the job
Develop and optimize marketing strategies, offers, campaigns, and partnerships for Chase Home Lending to grow market share and customer engagement across the homebuying journey.
What you'll do
- Research markets, competitors, and customers; assess opportunities through product mix, Chase share, and customer gap analysis.
- Design and execute offers, campaigns, partnerships, and audience engagement projects across digital, branch, and advisor channels.
- Evaluate marketing effectiveness and recommend performance improvements, using test-and-learn methods and accounting for financial return, execution constraints, and risk and controls.
What they ask for
- 3+ years of experience in marketing strategy or execution.
- Strategic and analytical thinking, including opportunity assessment, structured problem solving, prioritization, hypothesis testing, and execution planning.
- Ability to work cross-functionally in a matrixed environment and communicate complex topics to senior leadership.
- Advanced MS Excel and PowerPoint skills; bachelor’s degree from an accredited institution.
Nice to have
- Experience with multichannel marketing and modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation.
- AI tools and platform experience, including LLMs; home lending industry knowledge; or a master’s degree/MBA in Marketing.
Tools
MS Excel, PowerPoint, web, mobile apps, CRM, CDP, marketing automation, LLMs
AI focus
Use AI tools and platforms, including large language models, to accelerate business outcomes and efficiency while adhering to risk, controls, and data-use guidelines.
Model-written summary · the original posting is authoritative