Paid Search Senior Associate, Integrated Media

What you'll do

• Develop and execute paid search strategies, campaign structures, keyword strategies, and testing plans.
• Manage campaigns from planning and activation through optimization and performance reporting, in partnership with the paid search COE.
• Analyze campaign results and conduct testing to improve efficiency, lead quality, engagement, and conversions.

What they ask for

• 5+ years of relevant experience in paid search, search engine marketing, performance media, digital acquisition, or lead-generation campaigns.
• Experience independently managing paid search campaigns and workstreams with limited day-to-day supervision.
• Strong stakeholder management and communication skills, including presenting recommendations to technical and non-technical audiences.
• Analytical skills and experience with keyword research, campaign structure, audience segmentation, ad copy testing, bidding, optimization, and performance measurement.

Nice to have

• Experience in financial services or another highly regulated industry; B2B marketing, demand-generation, or lead-acquisition programs.
• Familiarity with integrated search strategies, including paid search, SEO, content, and landing-page optimization; interest in automation and AI-supported optimization.

Pay

$93,100.00-$135,000.00 USD base salary; $85,500.00-$130,000.00 USD base salary

Tools

SA360

AI focus

Preferred interest in AI-supported optimization and emerging search capabilities.