Salesforce Marketing Cloud Builder-Associate

What you'll do

• Build and optimize campaigns and customer journeys, including AI-supported decisioning, testing, and optimization.
• Design and code responsive HTML email templates and coordinate marketing communications with stakeholders.
• Develop marketing automation processes and identify suitable business-as-usual tasks for AI-assisted automation, subject to controls and governance.

What they ask for

• Bachelor’s degree in a relevant field (e.g., Information Systems, Information Technology, Computer Science).
• Experience with Salesforce Marketing Cloud and Segment or CDP platforms, including expertise with Journey Builder.
• Strong experience designing and coding responsive HTML email templates and knowledge of omni-channel journey best practices.
• Working knowledge of Salesforce Marketing Cloud AI capabilities and experience applying AI insights and working in an Agile environment.

Nice to have

• Experience partnering with analytics/data science, product, or platform teams to operationalize AI-enabled marketing improvements.
• Ability to develop technical/functional documentation, establish best practices, and drive automation-first ways of working while maintaining controls.

Tools

Salesforce Marketing Cloud, Segment, CDP, Journey Builder, HTML, Einstein

AI focus

Apply Salesforce Marketing Cloud AI capabilities to personalization, targeting, customer journey decisioning, testing, and optimization; use AI insights to improve outcomes and operational efficiency, and identify tasks for AI-assisted automation.