JPMorgan Chase
Vice President - Brand Strategy
$133K–$195K
New York, NY · Director · Full-time · Posted Oct 21, 2026
- Experience
- 10+ years in brand strategy, portfolio strategy, consumer marketing, or strategic planning.
- Education
- Bachelor’s degree
About the job
Sets and stewards the long-term brand strategy for the Freedom portfolio, guiding campaign briefs and consistent brand expression across customer touchpoints.
What you'll do
- Define Freedom’s brand vision, positioning, value proposition, architecture, and narrative.
- Translate customer, market, and competitive insights into strategic frameworks and recommendations; track brand health and learning.
- Partner with campaign and creative teams on briefs, provide guidance through launch, and ensure work meets applicable controls and approvals.
What they ask for
- 10+ years of experience in brand strategy, portfolio strategy, consumer marketing, or strategic planning.
- Demonstrated experience developing brand positioning, value propositions, brand architecture, and strategic narratives.
- Ability to turn customer, competitive, and performance insights into recommendations and connect brand choices to customer and business outcomes.
- Bachelor’s degree.
Nice to have
- Experience in financial services, payments, credit cards, or another highly regulated consumer category.
- Experience with brand strategy, creative, research, or advertising agencies; product portfolios; brand measurement; or cross-functional teams.
Pay
New York,NY $133,000.00-$195,000.00 (base salary)
Model-written summary · the original posting is authoritative