JPMorgan Chase
Vice President — Card Acquisition Strategy, Offers & Channel Optimization
$124K–$195K
Wilmington, DE +1 · Director · Full-time · Posted Sep 30, 2026
- Location
- Wilmington, DE
New York, NY - Experience
- 7 years.
- Visa sponsorship
- Applicants must be authorized to work for any employer in the US; immigration or employment-visa sponsorship is not available.
About the job
Leads card acquisition strategy by optimizing offers, channel investment, and the digital application experience to grow accounts responsibly and improve conversion, portfolio quality, and profitability.
What you'll do
- Set acquisition, offer, channel, and investment strategies; monitor performance and recommend adjustments.
- Coordinate with a co-brand partner and cross-functional teams on marketing execution, launches, governance, testing, and post-launch reviews.
- Improve the application and card-selection journey, using performance insights to support responsible growth.
What they ask for
- 7 years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or a related field.
- Knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management.
- Experience managing acquisition channels and improving digital application journeys and funnel performance.
- Ability to analyze performance data and balance growth, customer experience, profitability, governance, partner commitments, and risk boundaries.
Nice to have
- Familiarity with underwriting, lending, pricing, credit decisioning, or model strategy.
- Experience with co-brand or retail partners, application optimization, investment cases, or senior-leader presentations.
Pay
USD 123,500.00-$185,000.00 base salary (Wilmington, DE); USD 133,000.00-$195,000.00 base salary (New York, NY)
Model-written summary · the original posting is authoritative