Vice President, Digital Marketing Analytics

What you'll do

• Analyze marketing performance and customer behavior, and lead measurement initiatives including effectiveness and profit-and-loss analysis.
• Design and conduct hypothesis tests and A/B and multivariate experiments; translate findings into actionable insights for stakeholders.
• Lead, hire, mentor, and develop the analytics team and build scalable analytics processes.

What they ask for

• Graduate or post-graduate degree in a quantitative discipline.
• 5+ years of hands-on analytics experience in banking strategic analytics.
• Hands-on proficiency with Python and SQL; experience with Adobe Analytics implementation, reporting, and insight generation.
• Strong statistical or econometric foundation and hands-on experimentation and measurement experience, including A/B testing and causal inference.

Nice to have

• Professional experience with AWS, Spark or EMR, and Snowflake.
• Experience with Confluence and generative AI tools such as ChatGPT, subject to firm-approved usage.

Tools

Python, SQL, Tableau, Alteryx, Adobe Analytics, SAS, R, Snowflake

AI focus

Uses generative AI and LLMs as complementary tools and evaluates AI, intelligent automation, and LLM-assisted workflows for investigative analysis, documentation, knowledge retrieval, issue summarization, and workflow efficiency; core measurement and optimization rely on classical statistical and causal methods.