JPMorgan Chase
Vice President, Marketing Lead-Channel Strategy & Optimization
$124K–$185K
New York, NY +2 · Director · Full-time · Posted Sep 22, 2026
- Location
- New York, NY
Wilmington, DE
Columbus, OH - Experience
- 8+ years.
- Education
- Master’s degree in a marketing or relevant business field (e.g. digital product, marketing analytics).
About the job
Leads owned digital marketing channel strategy, analytics, and optimization across business lines to improve performance, customer experience, and marketing efficiency.
What you'll do
- Analyze funnel and channel performance, identify opportunities and root causes, and drive optimization plans against targets.
- Build channel frameworks, governance, controls, and playbooks; lead strategy and performance for assigned owned ad channels and priority placements.
- Translate insights into executive-ready recommendations and align cross-functional teams, product partners, and stakeholders on delivery.
What they ask for
- Master’s degree in a marketing or relevant business field.
- 8+ years of hands-on experience in digital marketing analytics, performance measurement, and optimization across web/app owned channels.
- Demonstrated ability to structure ambiguous problems, develop analytical frameworks, and drive data-based decisions.
- Proficiency with analytics and reporting tools such as Adobe Analytics, Tableau, or similar platforms.
Nice to have
- Experience with governance and controls in a regulated environment, including audit readiness and documented standards.
- Experience in experimentation strategy, product/engineering roadmap influence, or operationalizing AI and automation.
Pay
$123,500.00-$185,000.00 USD base salary
Tools
Adobe Analytics, Tableau, Persado
AI focus
Advance AI and automation to reduce manual operations, improve insight speed and quality, and increase campaign and channel efficiency; operationalizing AI/automation is preferred.
Model-written summary · the original posting is authoritative