JPMorgan Chase
Vice President, Proactive and Reactive Retention
$124K–$195K
New York, NY +1 · Director · Full-time · Posted Oct 1, 2026
- Location
- New York, NY
Wilmington, DE - Experience
- At least 7 years in marketing, customer lifecycle management, loyalty, retention, strategy, or product marketing.
- Visa sponsorship
- Applicants must be authorized to work for any employer in the US. The employer cannot provide immigration sponsorship or take over sponsorship of an employment visa at this time.
About the job
Develops and executes proactive and reactive customer-retention strategies to deepen loyalty, reduce attrition, and improve portfolio performance.
What you'll do
- Own the retention marketing roadmap and build targeted segmentation, trigger-based programs, and offers.
- Design and evaluate experiments across offers, messaging, experiences, and channels; use analytics to improve outcomes.
- Partner across teams to implement retention enhancements and present business cases and recommendations to senior leaders.
What they ask for
- At least 7 years of experience in marketing, customer lifecycle management, loyalty, retention, strategy, or product marketing.
- Demonstrated experience developing and executing customer engagement and retention strategies.
- Strong analytical and problem-solving skills, including using data to drive decisions.
- Experience leading complex initiatives, influencing cross-functional stakeholders, maintaining roadmaps, and designing and evaluating experiments.
Nice to have
- Experience in financial services, loyalty programs, lifecycle marketing, or customer strategy.
- Experience with segmentation and trigger-based targeting, offer strategy, digital personalization, or leading and developing teams.
Pay
$133,000.00-$195,000.00 USD base salary; $123,500.00-$185,000.00 USD base salary
Tools
A/B testing
AI focus
Identify opportunities to expand retention capabilities through artificial intelligence–enabled solutions.
Model-written summary · the original posting is authoritative