JPMorgan Chase
VP, Business Insurance Marketing
Wilmington, DE +1 · Director · Full-time · Posted Sep 3, 2026
- Location
- Wilmington, DE
Columbus, OH - Experience
- 8+ years; experience launching or scaling regulated financial services, insurance, fintech, or digital platform products is preferred.
About the job
Leads go-to-market strategy and customer acquisition for a new digital-led small-business property and casualty insurance offering, coordinating product and marketing teams to launch and scale a compliant customer experience.
What you'll do
- Develop the offering’s go-to-market strategy, including positioning, onboarding, engagement, and retention.
- Coordinate cross-functional marketing and product work through launch, including messaging, customer research, and integrated campaigns.
- Build acquisition and customer-journey strategies using customer segments, lifecycle triggers, personalization, and cross-sell opportunities.
What they ask for
- 8+ years of experience in marketing strategy, product marketing, acquisition marketing, or go-to-market leadership.
- Strong written and oral presentation skills.
- Ability to prioritize and manage multiple projects effectively.
Nice to have
- Experience launching or scaling regulated financial services, insurance, fintech, or digital platform products.
- JPMC marketing tools and platforms; complex regulated initiatives; digital and offline lifecycle marketing; marketing analytics; or building products and go-to-market capabilities from concept through launch.
Tools
Chase.com
Model-written summary · the original posting is authoritative