Justworks
Head of Customer Lifecycle Marketing
$166K–$214K
New York, New York · Director · Full-time · Posted Sep 29, 2026
- Experience
- 10+ years in lifecycle, CRM, growth, or customer marketing roles.
About the job
Build and lead Justworks’ Customer Lifecycle Marketing function, setting strategy and managing programs that engage customers throughout their lifecycle to drive growth and revenue.
What you'll do
- Manage lifecycle marketing programs across acquisition, activation, retention, expansion, and advocacy; design customer segments, triggers, sequences, and delivery logic.
- Own execution standards for email, in-product, and SMS, partnering with Customer Success and Sales on human-led channels and with Marketing Operations on execution systems.
- Measure and optimize program impact, and lead and develop the Customer Lifecycle Marketing team.
What they ask for
- 10+ years in lifecycle, CRM, growth, or customer marketing roles.
- Track record of running programs and functions that achieve acquisition, retention, and expansion goals and drive customer and revenue outcomes.
- Experience using customer data and interaction signals to create customer-facing experiences beyond email sequencing.
- Experience setting direction for a team and developing and hiring talent, including senior individual contributors.
Nice to have
- Experience in a platform business with an expansion motion and an SMB target customer.
Pay
USD 166,000.00 - USD 214,000.00 per year (base salary)
Tools
email, in-product, SMS
AI focus
Use AI to automate and personalize customer experiences, and leverage agentic lifecycle marketing solutions.
Model-written summary · the original posting is authoritative