Justworks
Marketing Operations Manager — Funnel & Lifecycle
$121K–$151K
New York, New York · Manager · Full-time · Posted Oct 14, 2026
- Experience
- 6+ years in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function.
About the job
Owns the operational processes and rules that guide prospects and customers through appropriate journeys across Justworks’ multi-product go-to-market motions.
What you'll do
- Map and improve prospect and customer journeys, including lead intake, scoring, routing, nurture, and lifecycle triggers.
- Translate GTM strategies into operational rules and coordinate journey implementation, testing, monitoring, and governance.
- Analyze funnel and handoff performance, identify journey gaps, and use AI and experimentation to improve prioritization and decision-making.
What they ask for
- Experience supporting a multi-product B2B technology business with self-service or product-led and sales-assisted motions.
- Strong knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle orchestration.
- Experience translating strategies into operational rules across CRM, marketing automation, and customer-engagement platforms.
- Practical experience using AI and automation to improve GTM operations.
Pay
USD $121,000.00 to $151,000.00 per year (base salary)
Tools
CRM
AI focus
Use AI and experimentation to improve prioritization, segmentation, decision-making, and exception detection in GTM operations.
Model-written summary · the original posting is authoritative