Kalshi
Lifecycle Marketer
$150K–$250K
New York Office · On-site · Full-time · Posted Jun 23, 2026
- Experience
- 3–7 years of lifecycle marketing experience; experience at a high-growth startup is also requested.
About the job
Build and optimize lifecycle marketing programs across owned channels to improve user activation, engagement, retention, resurrection, and monetization.
What you'll do
- Build, launch, and optimize email, push, and in-app campaigns and automated customer journeys.
- Design behavior-based segments, personalized messaging, and customer journeys across lifecycle stages.
- Analyze campaign performance and run tests to improve conversion and engagement.
What they ask for
- Experience building complex lifecycle campaigns using user states, acquisition channels, and behavioral segmentation.
- Strong understanding of customer journey design, retention marketing, and lifecycle strategy.
- Experience building automated workflows and customer journeys in modern lifecycle platforms.
- Strong analytical skills and ability to use data to make decisions.
Nice to have
- Experience with financial products, fintech, trading platforms, or consumer internet products.
- Experience using Customer.io or similar lifecycle platforms.
Pay
$150,000 to $250,000 annually (base salary)
Tools
Customer.io
Model-written summary · the original posting is authoritative