Kalshi
Linear/Streaming Lead
$170K–$250K
New York Office · On-site · Full-time · Posted Nov 24, 2025
- Experience
- 5–10+ years of experience in TV/media buying (linear + CTV/OTT).
- Education
- Bachelor’s degree required.
About the job
Own Kalshi’s national and streaming TV strategy, buying and optimizing campaigns to drive efficient customer acquisition and measurable brand impact.
What you'll do
- Develop, execute, and optimize linear TV, CTV/OTT, and video media buys, including budgeting, forecasting, negotiations, and campaign delivery.
- Analyze audience and campaign performance, run structured tests, and refine placements and spend to improve ROI.
- Manage network, station, and vendor relationships, and collaborate with Growth, Analytics, Creative, and Product Marketing.
What they ask for
- 5–10+ years of experience in TV/media buying (linear + CTV/OTT).
- Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality).
- Demonstrated ability to manage multi-million-dollar budgets and optimize campaigns using data and measurable KPIs.
- Bachelor’s degree required.
Nice to have
- Established relationships with networks, stations, and media vendors.
- Relevant marketing, advertising, or communications background.
Pay
$170,000 to $250,000 USD base salary
Tools
linear TV, CTV/OTT, DSPs, MMM, MTA
Model-written summary · the original posting is authoritative