Kalshi
Media Buyer - Creative Testing & Optimization
$150K–$250K
New York Office · On-site · Full-time · Posted Oct 1, 2026
About the job
Executes and optimizes paid acquisition campaigns through high-volume creative testing, scaling winning ads, and using performance data to guide future creative and spend decisions.
What you'll do
- Launch and track 200+ ads weekly across paid platforms, ensuring accurate setup and compliance approval.
- Monitor campaign performance, pause underperformers, and scale winning ads by directing spend based on results.
- Analyze test outcomes and provide actionable recommendations to creative and growth teams.
What they ask for
- Proven experience buying media and optimizing direct-response campaigns, with hands-on skills in Meta and TikTok.
- Track record managing high-volume creative testing and scaling winning ads.
- Strong understanding of CAC, CPA, and ROAS, with sound judgment about when to scale, continue testing, or pause.
- Strong organization, attention to detail, and ability to execute quickly and accurately while managing hundreds of ads.
Nice to have
- Experience running campaigns on Snapchat, X, and/or DSPs.
Pay
$150,000-250,000 annually (base salary)
Tools
Meta, TikTok, Snapchat, X, DSPs
Model-written summary · the original posting is authoritative