Kikoff
Senior Lifecycle Marketing Manager
$175K–$200K
San Francisco +1 · Manager · Full-time · Posted Jul 31, 2026
- Location
- San Francisco
San Francisco, California, United States - Experience
- 5+ years in a lifecycle or CRM role.
About the job
Own and scale Kikoff’s lifecycle marketing strategy and communications to increase customer engagement, retention, and lifetime value.
What you'll do
- Set lifecycle strategy and standards; expand programs, improve segmentation and messaging, and lead high-volume experimentation.
- Build AI-assisted workflows and advance personalization toward model-driven content selection.
- Define and analyze marketing KPIs, mentor teammates, and use test results to improve performance.
What they ask for
- 5+ years driving growth goals in a lifecycle or CRM role.
- Hands-on experience with Iterable, Braze, Customer.io, or similar CRM tools.
- Proficiency in SQL and experience with customer and user event data.
- Experience with hypothesis-driven A/B, MVT, and holdout testing, including analyzing results.
Nice to have
- Experience in fintech or D2C.
Pay
$175,000 — $200,000 USD (base salary)
Tools
Iterable, Braze, Customer.io, SQL, AI
AI focus
Use AI tools in daily workflows and build AI-assisted processes for creative production, audience building, campaign QA, performance summaries, and test analysis; develop model-driven content personalization.
Model-written summary · the original posting is authoritative