Klaviyo
Senior Product Manager, Personalization Growth
$136K–$204K
Boston, MA +1 · Manager · Full-time · Posted Jul 28, 2026
- Location
- Boston, MA
Boston, Massachusetts, United States - Experience
- 3–5+ years of PM experience.
About the job
Owns product experiences that drive adoption, retention, and trial conversion for Klaviyo’s Personalization SKU, making its value and ROI clear to customers.
What you'll do
- Own the in-product journey from feature discovery and trial activation through sustained usage and paid conversion.
- Build analytics and reporting experiences that show customers Personalization’s impact on business outcomes.
- Define adoption and health metrics, identify customer journey gaps, and develop a measured product roadmap with cross-functional teams.
What they ask for
- Track record of driving adoption, retention, or trial conversion for a paid B2B SaaS product.
- Experience owning trial-to-paid conversion through changes to the in-product experience.
- Strong UX instincts and ability to make complex products intuitive and trustworthy.
- Ability to define success metrics, interpret data, and build measurement frameworks.
Nice to have
- Experience with ML-driven or AI-powered features, martech, CDP, or ecommerce.
- Experience with PLG and sales-assisted motions, analytics or reporting products, or SKU and packaging strategy.
Pay
$136,000 — $204,000 USD (base salary)
AI focus
The Personalization SKU is ML-powered; the role focuses on helping customers understand and trust its value and results. Klaviyo also describes responsible AI use, including privacy, security, bias awareness, and human-in-the-loop.
Model-written summary · the original posting is authoritative