Klaviyo
Senior Product Marketing Manager, Personalization
$116K–$174K
Boston, MA +1 · Manager · Full-time · Posted Oct 20, 2026
- Location
- Boston, MA
Boston, Massachusetts, United States - Experience
- At least five years of related experience, including product marketing at a software company; 5+ years of B2B SaaS product marketing experience.
- Education
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
About the job
Owns positioning, launches, and growth marketing for Klaviyo Personalization, translating data science and AI capabilities into clear customer value.
What you'll do
- Define product positioning and messaging, and lead go-to-market plans for new features and packaging.
- Use customer and market insights to influence the roadmap and develop programs that drive adoption, attach, revenue, and retention.
- Create sales enablement materials, customer evidence, and thought leadership; set launch metrics and report results.
What they ask for
- 5+ years of B2B SaaS product marketing experience, including at a software company.
- Track record leading product launches from positioning through adoption.
- Experience marketing data-, analytics-, or AI/ML-driven products and communicating technical concepts to marketers and executives.
- Strong analytical, communication, presentation, and cross-functional collaboration skills.
Nice to have
- Marketing technology and/or e-commerce experience.
- Experience with sales enablement and Sales and Customer Success teams; experience with AI/ML, analytics, CDP, or marketing automation products.
Pay
$116,000 — $174,000 USD (base salary)
Tools
Predicted CLV, RFM, Next Best Product, AI/ML, CDP
AI focus
Markets Personalization capabilities that use predictive models and AI to deliver personalized experiences; translates technical concepts into customer-facing value.
Model-written summary · the original posting is authoritative