Klaviyo
Senior Product Marketing Manager, Personalization
$116K–$174K
San Francisco, CA +1 · Manager · Full-time · Posted Oct 20, 2026
- Location
- San Francisco, CA
Boston, Massachusetts, United States - Experience
- 5+ years of related experience required, including product marketing at a software company.
- Education
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
About the job
Own product marketing for Klaviyo Personalization, shaping its positioning, launches, packaging, and adoption by translating customer data and AI capabilities into clear value for marketers and executives.
What you'll do
- Define Personalization’s value proposition, messaging, and positioning within Klaviyo’s platform and AI narrative.
- Lead go-to-market plans for features and packaging, coordinating cross-functional teams and developing sales enablement materials.
- Use customer and market insights to influence the roadmap and develop programs, evidence, and metrics that support adoption and revenue growth.
What they ask for
- 5+ years of B2B SaaS product marketing experience, including product marketing at a software company.
- Track record leading successful product launches from positioning through adoption.
- Experience marketing data-, analytics-, or AI/ML-driven products and communicating technical concepts clearly.
- Strong analytical, communication, presentation, and cross-functional collaboration skills.
Nice to have
- Marketing technology and/or e-commerce experience.
- Experience with sales enablement and Sales and Customer Success teams; experience with AI/ML, analytics, CDP, or marketing automation products.
Pay
$116,000 — $174,000 USD (base salary)
Tools
Predicted CLV, RFM, Next Best Product
AI focus
Markets Personalization capabilities using predictive models and AI to support personalized customer experiences across channels; translates technical data science concepts into clear product value.
Model-written summary · the original posting is authoritative