Kraken
Head of Organic Growth, Kraken Pro
$110K–$221K
United States · Remote · Director · Full-time · Posted Oct 15, 2026
- Experience
- 5+ years; no alternative stated.
About the job
Leads organic growth for Kraken Pro, improving discovery, trader acquisition, and conversion through channel strategy, funnel optimization, experimentation, and team leadership.
What you'll do
- Own organic acquisition strategy across SEO, content, social, community, referrals, and partnerships; lead a small team while staying hands-on.
- Analyze the funnel from first touch to first trade, run experiments, and report growth insights through dashboards.
- Partner with Product, Design, Legal, and Communications to improve user experience and ensure compliant messaging.
What they ask for
- 5+ years in B2C acquisition or growth marketing.
- Experience in a player-coach role leading a small team.
- High AI competency.
- Strong analytical skills across funnels, cohorts, attribution, and experimentation.
Nice to have
- Experience in fintech, crypto, trading, or gaming.
- Familiarity with trading culture and trader language.
Pay
$110.4K – $220.8K (currency and whether base salary or total pay not stated)
AI focus
Use AI competency to multiply impact and keep up with demand.
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