Latent Health
Product Marketing Lead
$190K–$220K
New York City · Hybrid · Full-time · Posted Oct 8, 2026
- Experience
- 7–10 years in B2B tech product marketing.
About the job
Owns Latent’s product marketing, including positioning, packaging, launches, sales enablement, partner go-to-market, and customer and analyst communications.
What you'll do
- Plan and coordinate end-to-end product launches across PR, content, events, sales, paid campaigns, partners, and analysts.
- Maintain product positioning and messaging, and build sales-enablement materials and launch education for customers.
- Manage analyst and trade-press positioning, executive thought leadership, and event narratives.
What they ask for
- 7–10 years in B2B tech product marketing, including end-to-end launches across narrative, sales enablement, PR, partners, and analysts.
- Strong narrative and positioning skills, with the ability to shape category messaging and buyer-specific pitches.
- Comfort with analyst relations, trade press, and executive thought leadership.
- Fluency using AI to produce more, faster.
Nice to have
- Experience in regulated or healthcare-adjacent categories.
- Interest in healthcare, pharmacy, or health technology.
Pay
$190K – $220K (base salary); Offers Equity
AI focus
Use AI to produce more, faster.
Model-written summary · the original posting is authoritative