Later
VP, Growth Marketing
$276K–$318K
Boston, MA +3 · Remote · Director · Full-time · Posted Aug 28, 2026
- Location
- Boston, MA
New York, New York, United States
Remote
Boston, MA - Experience
- 10+ years in growth, demand generation, or performance marketing; 5+ years leading and developing marketing teams.
About the job
Leads Later’s growth marketing organization and revenue-generation strategy across product marketing, acquisition, lifecycle, and demand for its brand and creator businesses.
What you'll do
- Own growth strategy, budget, pipeline and revenue goals, and measurement across three lines of business.
- Lead and develop a team of roughly 12 marketers while personally stepping into channels or programs as needed.
- Direct channel execution, experimentation, and cross-functional work with Sales, Product, RevOps, and Web.
What they ask for
- 10+ years in growth, demand generation, or performance marketing, including ownership of a multi-million dollar budget and a revenue number.
- 5+ years leading and developing marketing teams, including managing managers or senior specialists.
- Depth in paid media, SEO and AEO, lifecycle and email, and web CRO.
- Experience scaling demand in B2B SaaS, PLG, or marketplace environments; strong measurement and CRM/marketing automation experience.
Nice to have
- Experience marketing to or through creators, or in the social, influencer, or commerce space.
- Experience partnering closely with Sales on ABM or enterprise pipeline.
Pay
$276k-318k USD OTE (base + commission/variable), with equity
Tools
GA4, Amplitude, Looker, Mode, Salesforce, HubSpot, Marketo, Klaviyo
AI focus
Make AI part of team operations to accelerate research, campaign analysis, and lifecycle personalization; guide SEO and AEO as search shifts toward AI answer engines.
Model-written summary · the original posting is authoritative