Lenovo
Global Media Strategy Manager, B2B
$111K–$170K
Morrisville, North Carolina · Manager · Full-time · Posted Sep 2, 2026
- Experience
- 8+ years in digital media strategy, planning and buying.
- Education
- Bachelor’s or Master’s degree in Marketing, Advertising, Communications or a related field.
About the job
Develops global B2B media strategies and frameworks, helping regional teams activate campaigns and use account-based marketing to reach business audiences.
What you'll do
- Develop global media frameworks for major campaigns and align local media plans with global strategies.
- Work with agencies, publishers, data providers, and cross-functional teams to improve audience engagement and campaign performance.
- Support adoption and operational use of 6sense, including predictive models, integrations, processes, and training.
What they ask for
- Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related field.
- 8+ years in digital media strategy, planning and buying.
- Experience with B2B campaign strategies, KPIs, and performance modeling.
Nice to have
- Expertise in account-based marketing, with 6sense or a similar platform.
- Knowledge of global media platforms and B2B data providers.
Pay
110,600–169,510 USD (annual compensation range; base salary or total pay not specified)
Tools
6sense, CRM, marketing automation platforms (MAP), CDPs, GWI, IPSOS, Nielsen, Kantar
Model-written summary · the original posting is authoritative