Lightship
Director/VP of Marketing
$180K–$240K
South San Francisco, CA · On-site · Director · Full-time · Posted Sep 30, 2026
- Experience
- 10+ years in marketing, including 4+ leading a team.
About the job
Own Lightship’s marketing strategy, team, and performance across its consumer electric travel trailer and commercial PowerSled businesses, linking brand exposure to qualified demand and sales.
What you'll do
- Set and execute full-funnel marketing strategy, including channel choices, testing, and sales conversion.
- Lead the marketing team and manage performance metrics such as CAC, pipeline contribution, conversion, and brand lift.
- Support PowerSled positioning and demand generation, partnering with its commercial team.
What they ask for
- 10+ years in marketing, including 4+ years leading a team, with a record of growing a consumer brand from early awareness to demand.
- Experience marketing a high-consideration physical product with a long sales cycle.
- Data-driven approach to setting goals, attribution, and adjusting strategy based on results.
- Experience building a team and marketing function from an early stage.
Nice to have
- Category experience in RV, outdoor, automotive, EV, or premium hardware.
- Direct-to-consumer experience with a high-ticket product sold without a dealer network.
Pay
USD 180,000–240,000 per-year-salary (base salary)
Model-written summary · the original posting is authoritative