Lightship
Director/VP of Marketing
$160K–$220K
Broomfield, CO · On-site · Director · Full-time · Posted Sep 30, 2026
- Experience
- 10+ years in marketing, including 4+ leading a team.
About the job
Own Lightship’s marketing strategy, team, and performance across its consumer travel trailer and commercial PowerSled businesses, driving brand exposure, qualified demand, and sales.
What you'll do
- Set and execute marketing strategy across the full funnel, including paid and organic channels, lifecycle, PR, events, partnerships, community, and the website.
- Build the reservation-to-delivery funnel with sales; measure results and manage marketing performance.
- Lead and develop the marketing team, and support positioning and demand generation for PowerSled.
What they ask for
- 10+ years in marketing, including 4+ years leading a team, with a track record of growing a consumer brand from early awareness to real demand.
- Experience marketing a high-consideration physical product with a long sales cycle.
- Data-driven approach to measurable goals, attribution, and changing course based on results.
- Excellent storytelling and experience building an early-stage marketing team and function.
Nice to have
- Experience in RV, outdoor, automotive, EV, or premium hardware; direct-to-consumer high-ticket products; or owner-community advocacy.
- Exposure to consumer and commercial go-to-market under one brand, or experience at a Series B or C company that grew through it.
Pay
USD 160,000–220,000 per-year-salary (base salary)
Model-written summary · the original posting is authoritative