Liquid
Member of GTM - Head of Growth
$125K–$200K
New York City · On-site · Director · Full-time · Posted Jul 12, 2026
- Experience
- 1+ years in performance marketing, paid acquisition, or growth.
About the job
Build and own Liquid’s paid acquisition engine, scaling campaigns and optimizing the funnel from first impression to funded trading account.
What you'll do
- Manage paid acquisition strategy and campaigns across named advertising channels, accountable for CAC, LTV, payback period, and funded-account growth.
- Build attribution, tracking, and reporting; use performance data to guide budget allocation, channel mix, and creative testing.
- Manage agencies and creative partners, navigate financial-product ad policies, and shape the growth roadmap with the founding team.
Nice to have
- 1+ years of experience in performance marketing, paid acquisition, or growth; consumer fintech, trading, crypto, or another high-growth consumer product is preferred.
- Experience scaling paid-platform budgets and technical fluency in attribution and tracking.
Pay
$125,000 – $200,000 USD (base salary)
Tools
Meta, Google, TikTok, X, Reddit, YouTube, MMP, 401(k)
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