Lowe's
Assistant Marketing Manager, Customer Marketing
Mooresville, NC (SSC) 1999 · In-Office · Manager · Full-time · Posted Oct 20, 2026
- Experience
- 3 years of data-driven marketing experience; 1 year each in the other specified areas.
- Education
- Bachelor’s degree in Marketing, Digital, E-Commerce, etc., or equivalent years of experience in lieu of the education requirement, if applicable.
About the job
Plans and executes omnichannel customer marketing strategies and campaigns for Lowe’s DIY or Pro customer segments to improve engagement, sales, and margin.
What you'll do
- Execute campaigns in cross-functional customer marketing pods and help develop segment strategy and campaign briefs.
- Analyze customer and campaign data, measure KPIs, and identify trends and improvement opportunities.
- Coordinate with marketing and business partners to improve the end-to-end customer journey and gain alignment on segment strategy.
What they ask for
- Bachelor’s degree in Marketing, Digital, E-Commerce, etc., or equivalent years of experience in lieu of the education requirement, if applicable.
- 3 years of data-driven marketing experience.
- 1 year of strong business acumen and experience running a P&L and/or working alongside P&L owners.
- 1 year each of experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams, and leadership experience.
Nice to have
- 1 year of experience leading customer marketing at a retailer.
- Experience working in agile teams across Marketing, Data Analytics, and Omnichannel Customer Journeys.
Model-written summary · the original posting is authoritative